The Crazy Story Lens
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Crappy (yet grabbing) ad!
I love ads that look so crappy that they actually get you to click. I otherwise would never have clicked...
Ads/Copywriting/Design
May 9, 2025
The Website Complexity Trap
Complex websites do worse than simple websites.Customers generally don't care about cool boxes and gradient colors, but what it can...
Formulas/Signup Forms/Websites
Jul 10, 2025
Signal "We Don't Care About You" Ad
Signal proudly declares they don’t — because your data is none of their business. Great copywriting showing their main feature...
Ads/Copywriting/Headlines
Jun 26, 2025
Magic Mind "Caffeine Free Energy" Email
Magic Mind, an energy drink company, uses these cool colors and imagery to promote their energy gummies.
Copywriting/Emails/Headlines
Jan 11, 2025
How to be unhappy (inverted for happiness).
This is a clever way of looking at how to be happy by looking at how to be unhappy. Just...
Formulas/Direct Mail/Motivation
Jul 6, 2025
Anatomy of an AI SaaS Landing page
This graphic shows what was done to a SaaS landing page that increased conversions by 179%
Formulas/Data/Images
Feb 17, 2025