The Comparison Lens

Writing by committee makes everything shitty.— Neville Medhora
This is a simple framework to send out emails with value.This is slightly in jest, but overall the format is:1.)...
I like this image saying how combining Copywriting with Design with Development is the way to create great products and...
This fun email from PostHog combined fun and personality to introduce some A/B Split Testing features. The email is short,...
Convert Sail's breakdown on creating a high-converting homepage using callouts and bullet points, making it easy for anyone to fill...
Nev updated three emails for a farming company that brought in $3 Million dollars.