The Helpful Lens

Great comparison ad on social media for Pioneers Air Conditioning showing the difference between a window unit and the Mini...
This is an eye-catching ad for 7-Up, trying to get people to use 7-Up for their highball drinks.The copy reads:Nothing's...
Writing by committee makes everything shitty.— Neville Medhora
More people know car brands than furniture brands, so this furniture store made a comparison chart of the “luxury level”...
This is a great email from Matt Gray. On Saturdays, he sends out his full-length email newsletter, but every Wednesday,...
Actionable tips to become a better writer—whether it’s for work, business, or everyday life. We cover the biggest copywriting mistakes,...
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