The How-To Email Subject Line Formula

{Attention-grabber}: how to {avoid or get attention-grabbing thing}
How {world-class example or average joe} {does amazing thing}
How to {do amazing thing}
How to {do amazing thing} without {unpleasant thing}

Focus on the benefit or value with this formula for subject lines.

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The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in …