The Hustle Funny "Four Loko" Email Giveaway

Copywriting
Emails
Jul 21, 2018
the hustle four loko giveaway email funny
This is a great example from The Hustle of inserting humor into an email by adding a quick & punchy joke!

Image Description

An email from The Hustle includes images of various branded merchandise like stickers, t-shirts, socks, and hoodies. The message humorously describes a giveaway related to referring friends.

Positive Aspects

The email effectively uses humor to engage readers, making the giveaway feel light-hearted and fun. The playful tone about discovering Four Loko captures attention and invites participation.

Key Takeaways

  • Humor Engages: Using humor in emails can make campaigns more engaging and memorable.
  • Referral Incentives: Offering branded merchandise for referrals creates a win-win for both the company and the subscriber.
  • Clear Call-to-Action: The email provides a straightforward way for readers to participate and earn rewards.

Additional Insights

Adding a bit of personality with jokes or anecdotes can humanize a brand and make emails feel more personal. This approach is especially effective when trying to stand out in a crowded inbox.