The Job Application Numbers Game

Oftentimes new freelancers send out a handful of applications or cold emails, get rejected, and give up.

This graphic shows the job hunt of a recent grad, and it’s very similar to that of a new freelancer.

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Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM