The Lightbulb Lens
Jul 15, 2020
Copywriting
Formulas
Lenses
Dan Harmon's 8-Step Story Circle
In this video, Dan Harmon explains how he builds the stories for Rick and Morty episodes: Start with a relatable character; Give the character...
Jun 26, 2020
Videos
Volkswagon Jetta Print Ad
This type of creative ad is easy to reverse-engineer. It's basically saying: The Jetta is so fast that you'll need speed bumps on your...
Aug 16, 2020
Print Ads
Baseball Guide to Ball Park Franks Ad
This ad uses baseball terms and funny images to sell their ballpark franks.
Sep 1, 2022
Ads
Print Ads
El Arroyo Coffee Sign
El Arroyo brings in customers with their sense of humor on their signs.
Dec 4, 2017
Restaurant Signs