The Lightbulb Lens
Re-working copy
Re-working the copy on a page is important from time to time.
You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …
The point of copywriting
The point of copywriting is to make all of these metrics go up. When compounded together it makes massive results.…
Social Proof Headline: “America’s Largest Selling Ale”
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: “American’s Largest Selling Ale”…
Microaquire Headline Before/After
This shows the power of adding some social proof (150,000 founders) to a headline and signup button.…
Not everything is a priority
This is a cool graphic showing that you might have a million things on your to-do list, but only a few of those things are very important.…