The Man In The Hathaway Shirt Champagne Ad

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Jul 11, 2017
hathaway-shirt-ad-champagne
This is one of the classic Ogilvy ads in the "Man In The Hathaway Shirt" series.  In it's day, it was much like the "Most Interesting Man In The World" Dos Equis advertisements. Transcript: “ HATHAWAY's AERTEX CLUB SHIRTS COME IN NAVY BLUE AND 5 OTHER MANLY SHADES , ABOUT $9.50 Hathaway's Aertex, Club—a damnably smart leisure shirt (with 987693 tiny windows to keep you cool ) UR hero is celebrating a modest The elegance is the work of Hathaway's Other blessings: flatstrong seams triumph. He has just discovered a nimble-fingered cutters. You can de Well-nigh indestructible buttons. And leisure shirt that is cool and elegant . tect several of their cunning touches in a pair of virtuously long shirt tails that The coolness comes from the fabric, the Club shirt above, won't slither out of your trousers. English Aertex. A shirt of this airy stuff First, the body is tapered for a sleek For names of stores and has 987,693 tiny windowswhich let fit round the midsection. No bagginess, this free Dictionary of Shirts your body breathe. They make Aertex Next , the collar stands a mite higher and Shirtings, write C. F the coolest weave you can wear and on the neck than ordinary collars. Hathaway, Waterville, probably the healthiest. (It was in - Much more spruce and tidy, especially Maine. Or in New York, vented by an English doctor) under your sport coat or with an ascot, call Oxford 7-5566 . "Never wear a white shirt before sundown!” says Hathaway. Shirts and nine ”

Image Description

The image features a sophisticated man wearing a navy blue Hathaway shirt, complete with an eyepatch, holding a bottle of champagne. His confident posture and the elegant setting convey luxury and exclusivity, reminiscent of the "Most Interesting Man In The World" vibe.

Positive Aspects

The image captures the essence of the Hathaway shirt with a touch of intrigue and style. The eyepatch and champagne add an air of mystery and celebration, perfectly aligning with the ad's theme of elegance and sophistication. This visual storytelling complements the text by showcasing the shirt as part of a lifestyle, not just a garment.

Key Takeaways

  • Intriguing Character: The ad uses a mysterious, eyepatch-wearing man to capture attention and evoke curiosity.
  • Luxury and Elegance: The setting and champagne convey a sense of sophistication and quality associated with the Hathaway brand.
  • Unique Selling Points: Highlights the shirt’s features, like its coolness due to the Aertex fabric and well-designed fit.
  • Timeless Appeal: The ad’s classic style and strong character continue to resonate, much like modern iconic campaigns.
  • Memorable Message: The tagline “Never wear a white shirt before sundown!” adds a playful, memorable touch.

Additional Insights

Imagine wearing a shirt so cool and comfortable that it has nearly a million tiny "windows" built into it! This ad cleverly uses humor and a touch of exaggeration to make the Aertex fabric unforgettable. The message is clear: this isn’t just a shirt; it’s a lifestyle choice for the discerning gentleman. It’s a reminder that great advertising doesn’t just sell a product—it sells a story and an identity.

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