Ogilvy Rolls Royce Magazine Ad

Image Description

The image showcases a vintage Rolls-Royce Silver Cloud parked in front of a quaint building. The ad features the iconic headline: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”

Positive Aspects

• Iconic Headline: The headline masterfully captures attention and communicates luxury through a clever use of contrast—highlighting the car's quietness.
• Timeless Design: The elegant car and picturesque setting evoke a sense of sophistication and exclusivity, reinforcing the brand’s prestigious image.

Key Takeaways

• Attention to Detail: Rolls-Royce’s commitment to meticulous craftsmanship is emphasized, showcasing the car’s superior quality.
• Luxury and Comfort: The ad highlights features like power brakes and a smooth ride, appealing to those seeking a premium driving experience.
• Brand Heritage: References to the brand's history and consistent quality further establish Rolls-Royce as a leader in luxury automobiles.
• Target Market: The advertisement speaks directly to affluent consumers who value exclusivity and craftsmanship.

Additional Insights

• Ogilvy’s Genius: David Ogilvy’s ability to convey complex qualities through simple, evocative language is on full display. His approach remains a gold standard in advertising.
• Historical Context: In the late 50s, such attention to engineering and luxury was groundbreaking, setting Rolls-Royce apart in a burgeoning automotive market.
• Humor in Precision: The ad’s focus on the clock’s noise subtly injects humor, making the message memorable and highlighting the car's serene experience.