The 3 Reasons Why Copywriting Formula

Most copy fails because it tries too hard. Great copy feels effortless because it answers what people really care about. These 3 questions slice through the fluff and make your message hit home.

The 3 Magic Questions

1. Why are you the best?
2. Why should I believe you?
3. Why should I buy right now?

Why It Works

• Handles objections before they pop up
• Instantly builds trust with proof
• Creates urgency that feels natural
• Keeps your message tight and clear

Real-World Examples

• Apple: “Designed to perfection,” plus social proof and pre-order buzz
• Warby Parker: Stylish and smart, with home try-on trust
• Nike: Champion endorsements with limited drops that sell out fast