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Fear-based (yet effective) email subject headline
The Citizen app sent me this email, and it definitely got me to open.The funny thing is I assumed the...
Copywriting/Emails/Headlines
May 18, 2025
Vibe Marketing an ad with ChatGPT
Let's Vibe-Market an ad (just tell ChatGPT to make it for us with minimal input to get a fully usable...
Copywriting/Headlines/Images
Apr 14, 2025
Small, Medium and Large Pricing Psychology
“The Decoy Strategy” gives three options but it makes the most sense to buy the large because it’s only a...
Formulas/Images/Advice
Apr 20, 2025
The Value Staircase Strategy
This chart shows how to earn trust before selling. Start with free content, then slowly offer more expensive products.
Formulas/Data/Images
Jul 22, 2025
Apple iPhone 16 Reddit Ad
An ad showcasing the writing tools of the iPhone 16 has been posted on Reddit, and all it does is...
Ads/Copywriting/Social Media
Jan 25, 2025
Matt Gray "Clickable" Emails
This is a great email from Matt Gray. On Saturdays, he sends out his full-length email newsletter, but every Wednesday,...
Copywriting/Emails/Headlines
May 8, 2025