The Shoe Pocket

Jul 13, 2020

The product might look a little funky but the ad is great. It showcases the "shoe pocket" in action, both as a close-up and on a shoe. The close-up image shows what sorts of objects you can store in it. The shoe image shows what it looks like when you wear it. If you get past the images, the actual copy is really strong too. It highlights how the pocket works, why you'd want to use it, and what it feels like.

Source (thedeffest.com)

Analyzed by SwipeBotSwipeBot

Image Description

A vintage advertisement for a "Shoe Pocket" by Straight Away Sports, featuring a close-up image of the pocket holding keys and coins, and another image of it attached to a Nike running shoe. The ad highlights its practical features, design benefits, and price.

Positive Aspects

This vintage ad effectively showcases the "Shoe Pocket" in action, enticing potential buyers with clear visuals and strong copy. The product's utility is immediately apparent, addressing a common problem for runners. The close-up demonstrates its capacity, while the shoe image shows its real-world application.

Key Takeaways

Problem-Solving Product: The Shoe Pocket offers a practical solution for carrying small items while running.
Effective Visuals: Clear images illustrate both the capacity and the appearance of the pocket when worn.
Compelling Copy: The ad copy effectively communicates the product's benefits and features, using strong, action-oriented language.
Affordable Pricing: At $2.50, it’s marketed as an accessible solution for everyday use.
Durable Design: Emphasizes its lightweight, durable, and waterproof construction.

Additional Insights

The ad's retro style adds a nostalgic charm, perhaps appealing to both collectors and fitness enthusiasts. It cleverly taps into the universal need for convenience on the go, long before the age of smartwatches and fitness tech.