The TEASE Testimonial Formula

Tactful – Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like to show it to others.
Emphasize – Highlight the strengths or positive experiences you’ve had using a specific service or product.
Authentic – Provide a way for people to contact you to verify that you are the one who provided the testimonial.
Short – Keep your testimonial short and sweet. Even if you like everything about a service or a product, just write about the most important aspects of the service or a product. Get straight to the point.
Engaging – Provide real life examples regarding how the service, product, or person helped you.

Writing testimonials can be hard. Make sure to share this formula with the person giving it to make sure that their testimonial is effective.

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