The TEASE Testimonial Formula

Tactful – Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like to show it to others.
Emphasize – Highlight the strengths or positive experiences you’ve had using a specific service or product.
Authentic – Provide a way for people to contact you to verify that you are the one who provided the testimonial.
Short – Keep your testimonial short and sweet. Even if you like everything about a service or a product, just write about the most important aspects of the service or a product. Get straight to the point.
Engaging – Provide real life examples regarding how the service, product, or person helped you.

Writing testimonials can be hard. Make sure to share this formula with the person giving it to make sure that their testimonial is effective.

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American Express 0% Deferment Announcement

This is the way American Express announced to all their credit card holders via email they can defer any interest payment for 6 months (although in 6 months when many of them have large balances the original interest rates come back on).
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Base Content Priority Chart

This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”,  then focus on Social Media. The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.