5 Drip Email Templates Formula

Most marketers try to sell too fast. Big mistake. People don’t buy from strangers—they buy from folks they trust. That’s why smart marketers use a 5-email “trust drip” that gives before it asks.

The Trust-Building Sequence

Each email adds value first. Share a quick win, a story, or a helpful insight. By the fifth email, the reader feels like you’ve genuinely helped them—and that “I owe you” feeling makes your pitch land smoother.

Why This Works

• Builds trust and comfort
• Creates a predictable rhythm
• Uses reciprocity to earn attention
• Moves naturally from helpful to offer

Real-World Examples

• ConvertKit: welcome → tips → demo invite
• HubSpot: insights → personal advice → product pitch
• Morning Brew: stories → community invite → paid upsell

Slow burn beats hard sell. Every time.