5 Drip Email Templates Formula

Email 1: A Warm Hello Email 2: Transparency “We’ve done this great thing and we want to share what we’ve learned” Email 3: Send them a personal article that shows your vulnerabilities Email 4: Case Studies Email 5: Free trial offer/soft-sell This email drip campaign sends a series of emails that become progressively more promotional as your lead warms up and begins to trust you over time.