The Value-First Lens

1947 was LIT! There’s two funny things going on in this ad: 1.) Granny is straight up spiking the grape juice. 2.) Everyone else...
This chart shows different types of intimacy in a a neat little divided circle.
This messaging in this billboard is so strong you can almost feel it. It's not necessarily selling a product, but it's selling an idea.
In a neat visual way this chart shows the “cool technology” of each era of lighting, and how it got more and more advanced...