This copy speaks to a specific customer

Card cash is offering a unique service for businesses or individuals that already use discounted gift cards to make big purchases. This service is not for everyone so the writer wrote a copy with the intent to only call out the buyer profiles they believed would benefit most from this service (or that there research shows are prone to use a service like theres).

You can easily copy this style. Pose the same question: “Does this sound like you?” Then describe your ideal customer profile.