This Is Earl Nightingale

Neville shared how his love for This Is Earl Nightingale literally inflated the book’s market value. After mentioning it in a short Instagram Reel, the price of used copies jumped from $20 to over $200 in days. That’s the power of scarcity + influence.

The Marketing Principles at Work

• Scarcity: Out-of-print product + limited supply instantly drives perceived value.
• Authority: Neville’s long-term admiration builds trust and signals quality.
• Social proof: Thousands saw his Reel—creating a mini demand wave.
• Emotional connection: The story wasn’t about a book; it was about personal transformation.

Real Examples

• Elon Musk tweeting about Dogecoin sent it up 400% in 24 hours.
• Oprah’s Book Club picks regularly sell out in hours.
• A 2022 TikTok virality made The Song of Achilles sell 9x its usual volume.

Build emotional stories around what you love—and watch perceived value skyrocket.