Top cooking show is a Mexican grandma and an iPhone
One of the top cooking shows on YouTube is produced by a Mexican grandma and her daughter holding an iPhone.
This cool graphic demonstrates her amazing stats with such a small team, competing with much much larger companies.
This kind of thing is backed up by quotes like this where David Friedberg says “In the future all advertising gets replaced by content creation.”
Why @friedberg is insanely bullish on influencers replacing traditional brands:
"In the future all advertising gets replaced by content creation."
"If you don't have content creation in your blood, you have to buy a content business, or you're gonna die."@theallinpod pic.twitter.com/z9Qt28uyFE
— Neville Medhora (@nevmed) September 10, 2022