One of the top cooking shows on YouTube is produced by a Mexican grandma and her daughter holding an iPhone.
This cool graphic demonstrates her amazing stats with such a small team, competing with much much larger companies.
This kind of thing is backed up by quotes like this where David Friedberg says “In the future all advertising gets replaced by content creation.”
Why @friedberg is insanely bullish on influencers replacing traditional brands:
"In the future all advertising gets replaced by content creation."
— Neville Medhora (@nevmed) September 10, 2022