Create Larger Goals

Brian Armstrong’s post about setting outrageous goals is a great reminder for marketers: small goals get small results. Big goals force creative thinking and big wins.

Why This Works

• Bigger vision = bigger actions. Setting 10x goals pushes new solutions that small goals never force.
• Capacity grows under pressure. You build systems that can handle larger outcomes.
• Momentum compounds. Even hitting 80% of a huge target beats 100% of a tiny one.
• Psychological stretch. Big goals create urgency and energy.

Real-World Wins

• Elon Musk: Aims for Mars, ends up with reusable rockets.
• Coca-Cola: Set a goal to serve everyone on Earth, now in 200+ countries.
• HubSpot: Targeted 1,000,000 customers. It changed how they built product and did inbound marketing.