Vintage Kodak film ad

This ad from Kodak flips a boring product feature into something human and fun. Instead of talking about emulsions and grain, they tell you each 35mm film stock has a “personality.” Suddenly, you’re not just buying film — you’re choosing a creative partner.

Why it works

• Humanizes technology by giving it emotion and personality
• Turns a technical difference into an easy choice
• Invites experimentation and collecting (“try them all”)
• Uses simple words and vivid imagery instead of specs

Real-world examples

• Ben & Jerry’s gives every flavor its own backstory and vibe
• Apple named computer colors (“Midnight,” “Starlight”) instead of “blue” and “silver”
• Nike describes sneakers by mood (“fast,” “bold,” “fearless”) not materials
• Starbucks sells “seasonal” drinks that each feel like a character on the menu