Walmart motion graphics explainer video

Explainer videos are marketing’s secret cheat code. In under two minutes, they can turn confusion into clarity and browsers into buyers.

Why This Approach Hooks Viewers

A great explainer video from Konsus nails a few timeless rules:

• Start with the problem so viewers instantly relate.
• Show the solution quickly, with visuals that make sense.
• Use plain language over fancy jargon.
• End with action so viewers know exactly what to do next.

Real-World Examples

• Dropbox used a simple explainer video that helped grow from 0 to 100M users.
• Dollar Shave Club launched with a low-budget explainer that turned into a viral sensation.
• Slack opened with “So what is Slack?” Then simplified the complex—and skyrocketed adoption.