Slack animated explainer video

Updated on

Ever tried to explain your product and watched people’s eyes glaze over? That’s exactly what explainer videos fix. They package your message into a short, punchy story that hits brain and heart.

Marketing breakdown

In this video, Konsus shows how a simple animated explainer can tell your brand story in under 90 seconds. Clean visuals, clear voiceover, and a tight script guide the viewer from “huh?” to “I get it!” fast.

Why it works

  • Uses story to simplify complex ideas
  • Keeps attention with visuals and pacing
  • Builds trust with professional design
  • Ends with a strong call‑to‑action

Examples

  • Dropbox’s explainer video boosted sign‑ups by over 10% early on
  • Dollar Shave Club’s launch video hit millions of views in days
  • Slack’s demo shortened sales cycles by clearly showing value

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