The Saudi jets are insane

Nick Gray once sold flight display systems. The slick, high-stakes world of aviation taught him what every marketer eventually learns: presentation sells. Watching those Saudi Jets tear through the sky wasn’t just cool—it was a master class in showmanship.

Marketing analysis

Those in-flight displays weren’t just tech—they were proof. When customers saw them light up mid-flight, they didn’t just understand the product—they felt it.

Why it works

• Show, don’t tell.
• Create awe to build trust.
• Turn demonstrations into experiences.
• Sell with emotion, backed by proof.

Examples

• Apple’s keynotes show new tech, not just describe it.
• GoPro proves quality with stunning adventure footage.
• Tesla’s test drives sell better than any ad copy.
• Dyson demo booths let shoppers feel suction power firsthand.