This is why I became an entrepreneur

Nev shares how his childhood fascination with making and selling stuff kicked off his entrepreneurial streak. That “what if I tried this?” mindset is rocket fuel for marketers.

Marketing analysis

Curiosity is the seed of every great business idea. When you explore, test, and tinker without fear, you discover what truly makes people tick. Marketing is just organized curiosity.

Why it works

• Curiosity keeps you experimenting instead of copying.
• Testing leads to real feedback and real results.
• The best hooks and offers often come from playful exploration.
• People feel your enthusiasm when your ideas come from genuine curiosity.

Examples

• Elon Musk started SpaceX by asking, “Why are rockets so expensive?”
• Sara Blakely built Spanx after wondering, “Why do pantyhose suck?”
• Ben & Jerry tested wild ice cream flavors until they found crowd favorites.