FedEx What came first the chicken or the egg Ad

FedEx nailed humor and clarity in one shot. This ad asks a timeless question, answers it instantly, and ties it back to their promise: fast and reliable delivery.

Marketing Analysis

The ad shows a chicken walking out of a FedEx box with the headline “Now you know which one came first.” It’s clever, visual, and makes the brand message unforgettable. No jargon. No overthinking.

Why It Works

• Uses humor to grab attention instantly
• Visual punchline makes you “get it” in seconds
• Connects humor directly to FedEx’s USP: speed and reliability
• Encourages memory recall through a famous riddle

Examples

• Old Spice uses absurd humor (“The Man Your Man Could Smell Like”) to build recall.
• Snickers connects emotion and benefit (“You’re not you when you’re hungry”).
• Geico ads use short jokes to make insurance fun and memorable.