YMCA Hiring Direct Mail


The YMCA blankets nearby neighborhoods to recruit for their busy summer season.

They use imagery clearly aimed at younger people like high school or college students on summer break.

They also use compelling bullet points to show the benefits of working for the YMCA.


Crappy Plunge Ad

I saw another “Our Designer Quit” ad out in the wild!

This variation is “Our Designer Is On Vacation” but it’s still the same hilarious concept.

This style makes people …


Speedy Wash Pricing

When you go through a car wash with different pricing options, does it ACTUALLY make a difference?

I’ll usually select “The Works” but I’m not sure it does anything different …