YMCA Hiring Direct Mail


The YMCA blankets nearby neighborhoods to recruit for their busy summer season.

They use imagery clearly aimed at younger people like high school or college students on summer break.

They also use compelling bullet points to show the benefits of working for the YMCA.


Speedy Wash Pricing

When you go through a car wash with different pricing options, does it ACTUALLY make a difference?

I’ll usually select “The Works” but I’m not sure it does anything different …