You become what you think about

Feb 23, 2023

If you think about something all the time, you become it.

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Gary Halbert on Direct Mail

Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own handwriting — Gary Halbert

I love when a simple meme communicates an actual issue, and this one does it perfectly! Especially in recent years, many homeowners will know...

This piece of direct mail also features a little scratch-off game, and also this “Combination Box” which you pull the tab and a glowing...

I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water then highlighting (with text...