Great unsubscribe email from Drizly
Sometimes using a "pattern interrupt" is great way to grab attention. A "pattern interrupt" can be something something that's a little different than normal, and gets attention in an otherwise mundane task.
For example: This was a fun unsubscribe email from Drizly with a funny pattern interrupt! You get this funny copy and dog that tries to make you 2nd guess your decision of unsubscribing.
The "OMG look at his little glasses" part got me š
Ā
When un-subscribing to an email there's normally a boring thing like this:
But that fun copy and glasses-dog potentially make you re-considerĀ š
Another example is this extremely goofy gif on the homepage of Copywriting Course:
I've always wanted to make that area more professional, but the reason I keep it like that: That silly gif gets aĀ 10% to 12% conversion rate.
That means out of 100 people that land at that page, 10 or 12 enter their name and email (which is pretty good).
I've never been able to out-perform that number with other tests so far!
But that fun copy and glasses-dog potentially make you re-considerĀ š
Another example is this extremely goofy gif on the homepage of Copywriting Course:
I've always wanted to make that area more professional, but the reason I keep it like that: That silly gif gets aĀ 10% to 12% conversion rate.
That means out of 100 people that land at that page, 10 or 12 enter their name and email (which is pretty good).
I've never been able to out-perform that number with other tests so far!
Image Description
The image showcases a quirky unsubscribe email from Drizly featuring a dog wearing tiny glasses, standing at a laptop. It humorously challenges the reader with the line, "OMG Look At His Little Glasses," encouraging them to reconsider unsubscribing.
Positive Aspects
- The use of humor with the dog in glasses creates an unexpected and delightful "pattern interrupt."
- The playful tone and visuals can effectively make recipients pause and reconsider their choice to unsubscribe.
- This creative approach highlights how a simple, fun element can transform a mundane task into an engaging experience.
Key Takeaways
- Pattern Interrupts Work: Using unexpected elements, like humor, can effectively capture attention and influence behavior.
- Visuals Matter: A fun image, such as a dog in glasses, can be more persuasive and memorable than plain text.
- Engagement Boost: Engaging and humorous content can lead to better conversion rates, as shown by the 10-12% rate on the Copywriting Course homepage.
Additional Insights
- Humor in marketing emails can humanize a brand and build a positive connection with the audience.
- Testing different creative approaches, like Drizly's fun email, can provide valuable insights into what resonates with your audience.
