Great unsubscribe email from Drizly

Ever notice how a boring unsubscribe page feels like a chore? Then Drizly hits you with a dog wearing glasses. Boom. Attention grabbed, emotion triggered, unsubscribe delayed. That’s a perfect “pattern interrupt.”

Why it works

• It breaks the expected flow and grabs attention instantly.
• It creates an emotional hook using humor and surprise.
• It makes the brand feel human and likable, even during “bye” moments.
• It can actually save customers who reconsider leaving.

Real examples of pattern interrupts

• Drizly’s unsubscribe page with the pup and the playful tone.
• Copywriting Course’s goofy stick figure GIF that converts 10–12%.
• Spotify’s playful copy in error messages (“Oops, we lost the beat”).
• Slack’s quirky loading messages that make waiting less annoying.

Small breaks in expectation can be your biggest conversion advantage.