Budweiser made an ad so sensory, you can almost smell the beer through the page. The “Whiffability Test” invites readers to try a simple experiment: sniff different beers, and notice Bud’s “clean and fresh aroma.” Brilliant.
Marketing Analysis
This ad doesn’t just tell you Budweiser smells better—it makes you prove it yourself. By turning a product claim into an interactive test, it engages more senses and builds trust through participation.
Why It Works
- It’s interactive—readers become participants, not just observers
- Uses the “try it yourself” tactic to reduce skepticism
- Focuses on a sensory distinction (smell) that boosts recall
- Frames Budweiser as the “scientific” choice, not just another beer
Examples
- Pepsi’s “Pepsi Challenge” blind taste test—sales rose 14% in regions where it ran
- Dove’s “Real Beauty Sketches” had participants see results firsthand
- Blendtec’s “Will It Blend?” proved product quality with live demos
Analyzed by Swipebot
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