A big mistake is to spend a bunch of time creating content for one medium (like email), then not re-using that content elsewhere.

That’s like throwing all your hard work into the toilet :-(

Instead we want to reuse that content elsewhere.

For example my weekly S.W.I.P.E.S. Email gets turned into:

I’m able to take my weekly email newsletter…

…then take that same content and post it on my website:

…then I can take those same images and concepts and make them into social media posts:

…then I can take the popular content and make videos out of it:

By simply making a lot of emails, I’m able to post content across all sorts of different platforms.

You can do this too…with email as your base.

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