1974 How To Make Money With Your Credit Cards Print Ad
This 1974 print ad, written by Gary Halbert, was created for the book "How To Turn Plastic Into Gold" by Marten J Meyer
This is a great example of a homepage that offers immediate value to readers. Red areas are most likely to attract attention, followed by...
This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far more compelling. Also checkout...
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. — Leo Burnett
This ad campaign is a great example of lasering in on one tiny audience and making them feel understood. Most people see these ads...