1995 Gary Halbert Open Letter Print Ad
This 1995 print ad disguised as an article was created by Gary Halbert for training tapes.
Really intriguing billboard
On one hand, this seems like a bad billboard….
❌ No description.
❌ Not obvious what the product is.
On the other hand, it got me to Google “Really . …
Local business A-Frame marketing
Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
Gary Halbert the Millionaire
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
Michael Cera + CeraVe Advertising Campaign
I really like this Michael Cera + CeraVe advertising campaign 😂
This was developed by WPP and Ogilvy after seeing random rumors on Reddit that Michael Cera created CeraVe.
Weeks …
Car Detailing Flyer Hangar
People like this secretly kill it but rarely post how they do it (I know bc a lot of them hire me).
The play for a hangar-flyer like this:
Hire …