2 Cold Emails, 1 Good, 1 Bad

This guy has two cold emails: Email #1: Performs amazing 😀 Email #2: Performs bad ☹️ Email #1 starts off strong: "I can cut your double-digit [Competitor Name] costs to a low flat rate." Email #2 starts off weak: "Quick follow up. I'm certain a 15 minute call will be worth your time."