2 Cold Emails, 1 Good, 1 Bad
This guy has two cold emails:
Email #1: Performs amazing 😀
Email #2: Performs bad ☹️
Email #1 starts off strong:
"I can cut your double-digit [Competitor Name] costs to a low flat rate."
Email #2 starts off weak:
"Quick follow up. I'm certain a 15 minute call will be worth your time."