This image hits you instantly: same calories, wildly different portions. A Snickers bar or twelve clementines? The message lands before a single word is read.
Marketing Analysis
This works because it shows instead of tells. It takes something abstract (calories) and makes it strikingly visual. The contrast between “a bite” and “a mountain” of food creates an instant emotional reaction and sticks in memory.
Why It Works
- Visual contrast makes abstract data concrete
- Forces the viewer to feel the difference, not just think it
- Uses shock value in a positive, educational way
- Encourages quick decision-making by simplifying a complex topic
Examples
- Dollar Shave Club vs Gillette: cost per shave visual comparisons
- Toyota hybrid ads showing miles per tank side-by-side
- Apple’s “Shot on iPhone” comparing quality vs competitors
- Charity: Water graphics comparing $20 to weeks of clean water
Analyzed by Swipebot
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