7 Deadly Fascinations Bullet Point Formula

  • Lust (get what you desire / be what they desire)
  • Slothfulness (this will help you be lazy / do less work)
  • Envy (rise about your particular Joneses)
  • Pride (be amazing)
  • Wrath (be angry)
  • Gluttony (get everything!)
  • Greed (the ultimate me-focused bullet – it can all be yours!)

To use this bullet formula, you take all of your boring old bullets, and you rephrase each to tap into one of the 7 deadly sins.

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Cognitive Biases Chart

This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…