BGNGo Bullets Formula For Lists

Ever feel your bullet points lose readers halfway down? It’s not your writing—it’s your order. The BGNGo formula (Best, Good, Necessary, Good-with-Outcome) keeps eyes glued till the end.

The Smart Bullet Order

Start strong, dip in the middle, and end on a win:

1. Best – lead with the top benefit
2. Good – keep momentum
3. Necessary – deliver key info
4. Good-with-Outcome – finish with emotional payoff

Why It Works

• People remember first and last items most
• Creates natural rhythm and curiosity
• Ends on a “wow” that sticks

Examples

• Apple: Opens with innovation, closes on lifestyle
• Airbnb: Starts with killer features, ends with glowing reviews
• Copyhackers: Leads with benefit, wraps with transformation