Chivas Regal Scotch Classic Ad

This is a 1976 Chivas Regal ad. They use price comparison to show this expensive scotch as a luxury item Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention. The Regions Report graphically represents the likely distribution of visual attention during pre-attentive processing. Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.