8th grade exam from 1912, can you pass it?

Five times as many people read the headlines - David Ogilvy

"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your...

Men's Hat Before and After Print Ad

Have a product that makes an immediate (and dramatic) visual transformation? Instead of trying to explain the transformation, just show it with a before...

Headlines - TheHustle

Here’s a full scrape of headlines and titles from TheHustle: [table id=9 row_order=sort row_order_sort_column=B row_order_sort_direction=ASC /]

The Lightbulb Lens