Range Rover comparison over the years (1970 - 2012)

This image perfectly shows 40+ years of Range Rover evolution. Every model looks newer, sleeker, and more modern—but it’s still unmistakably a Range Rover. That consistency is marketing gold.

The Marketing Lesson

Brands should evolve without losing their core identity. While tech, design, and consumer tastes change, the recognizable “DNA” must stay.

Why It Works

• Creates instant recognition and trust
• Keeps heritage alive even as products modernize
• Signals reliability and stability
• Balances innovation with familiarity

Real-Life Examples

• Coca-Cola: Evolved bottle shape since 1915, still instantly recognizable
• Nike: Tweaks its swoosh but never drops it
• Apple: Keeps the minimalist design DNA through decades
• Porsche 911: Modern performance, same iconic shape since the ’60s