
Buy Now Pay Overtime Eight Sleep Ad
Financing-focused ad from Eight Sleep. Instead of pushing product features, they highlight the ease of purchase: 0% APR, no hidden...

🎤 The SWIPES Email (Friday, July 11st, 2025)
Friday, June 11th, 2025 SwipeFile.com: Inspiration for your marketing. CopywritingCourse.com: Get good at selling your stuff.Swipe:Something about this image...

70% Content and 30% Sales
People never get mad if you give 70% great content, and up to 30% sales pitch.While helping building up the...

Use Images
Images make your emails more fun and easier to read.People’s eyes naturally gravitate towards images, eye tracking charts show this...

Oversharing attracts the wrong attention
Great image and headline combo showing what happens when you share too much. @squatguide said: Oversharing might feel like connection—but...

Camtasia New Monthly Plan
Camtasia grabs attention with a clean Instagram ad announcing their new monthly pricing option

1g net carb bread
You can tell by the packaging what this bread is optimizing for by putting 1g of net carbs very large...

Earning $228 million in the creator economy
Nathan Barry created this post about "How the Right People Paying Attention Changes Everything". Here us what he said:I've earned...

The real luxuries in life.
I'm not exactly sure what the message of this image is, but there are a couple things in life that...

Human History Chart
This cool chart from Wait But Why shows that if human history were a 1000 page book, only the bottom...

Use the A.I.D.A. Formula for selling
To sell something, you follow this simple formula: Attention, Interest, Desire, Action.The A.I.D.A. Formula uses psychology to get people to...
Are you a triple threat?
What is a triple threat and why you should be one.

The Website Complexity Trap
Clear side-by-side graphic showing how a single, focused landing page (with one goal and one CTA) outperforms a cluttered, multi-page...

How Discipline Really Works
A simple breakdown of what discipline looks like in action—tiny daily habits, not big bursts of motivation.

Ritual Zero Proof Spiritz Your Way Ad
This ad swaps the booze without losing the vibe. Ritual’s headline "Your Spritz, Your Way" perfectly captures that you can...
I didn't tell anyone that I own the domain
Nev shares the story about SwipeFile.com and how originally he didn't tell anyone he had the domain.

Swipe file printed logo
We added this swipe file logo to our studio space. It was 3D engraved by a laser printer out of...

How to be unhappy (inverted for happiness).
This is a clever way of looking at how to be happy by looking at how to be unhappy. Just...

Life Audit Checklist
This prompt breaks life into 8 categories—from health to free time—and asks one simple question: What change would make the...

The Greatest Dumpster Company Ad
This ad keeps it simple and bold—calling themselves the best dumpster company on Earth. The bright green, clean truck image,...

Is your food making you "LAZY" Infographic
This infographic compares two processed/junk foods vs. whole/nutrient-dense foods and shows the difference it can make on your looks. Here...
3 levels of copy that AI can do
Nev talks about what type of copywriting AI can do.

How to Build Build BulletProof Self-Confidence
Matt Gray shares his complete plan on how to build self confidence. Here is what he said: I’m convinced the...

Prepper graph
I didn't actually read through all of these different scenarios, but this is a cool graph for a prepper (someone...