Everyone’s rushing to pump out AI content. The image nails it: a mob fighting to cram through the “AI content” door while the open, empty door labeled “great content + stories + systems” sits untouched.
Marketing Analysis
Most marketers think “more = better.” But the real win today isn’t from volume, it’s from connection. AI can help, but it can’t replace first-hand stories, results, and systems that make your brand stand out.
Why It Works
- Real stories build trust, not just traffic.
- Systems scale consistency without killing quality.
- Unique insights create authority AI can’t fake.
- Experience-based content hits harder than generic fluff.
Examples
- HubSpot’s blog still dominates because it’s written from real data and experience.
- Ahrefs stopped publishing AI filler and doubled down on deep SEO guides.
- Basecamp’s Signal v. Noise earned loyal readers through real founder stories.
Analyzed by Swipebot
Element Detection
This is how AI such as ChatGPT and Gemini see this image.
Text Statistics & Scores
An elementary to middle school score is best since it’s simple to understand.
10th-12th grade level
112
Total Words
5
Total Sentences
22.0
Words / sentence
61
Flesch Score
Copywriting Frameworks
Analyze the frameworks of the text
A simple statement of the issue followed by the proposed fix.
- Problem: Audiences don’t want “mass amounts of content.”
- Solution: Deliver “real results/stories/examples they can emulate” and build strong systems.
The copy first highlights a current misstep (over-reliance on mass AI content), intensifies the pain by noting it “isn’t landing,” and ends by implying the remedy—focus on real stories, quality content, and solid systems.
- Problem: Companies are letting AI create “hundreds of thousands of low-authority pages.”
- Agitation: They “quickly realize it’s not landing” and that such content “won’t be a defensible business for very long.”
- Solution: “Prioritizing great content, making great stories, and making great systems is still what works.”
Color Palette
These are the colors pulled from the image.