Amazon’s internal writing advice
Cool writing advice from Amazon internal memos.
The Circle Of Influence
“The Circle Of Influence” concept can be applied to your business:
• Circle of Control: You can completely control these.
• Circle of Influence: Can’t fully control, but can influence.…
The Ivy Lee Method for productivity
This is the method the late consultant Ivy Lee said to organize your tasks for the day
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1962 “Pet Monday” ad
In print advertising you had to cram a lot of information into a small space.
This 1962 ad hits all the points of a good sales message:
• Attention: Grabs …
Simple visual + text potato guide
In one quick page, this graphic teaches you much of what you need to know about different types of potatoes.…
Grabbing headline Pop-Tart Ad
This headline really creates quite a bit of curiosity with the giant headline “Oops! We goofed”
I didn’t WANT to read the smaller print of this 1964 ad, but HAD …