Social Proof Headline: “America’s Largest Selling Ale”

This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: “American’s Largest Selling Ale”

In print advertising you had to cram a lot of information into a small space.

This 1962 ad hits all the points of a good sales message:
• Attention: Grabs …

Jan 27

This headline really creates quite a bit of curiosity with the giant headline “Oops! We goofed”

I didn’t WANT to read the smaller print of this 1964 ad, but HAD …

Jan 25

This is a great simple ad showing off McDonald’s new salads (this was the 1980’s). I wonder if the “toss em all day” was a purposeful joke or not 😂…

Jan 24

Someone made this sign easier to read by removing harder words than necessary. This sign should just say “We do not accept Apple Pay at this time”…

Jan 22

I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo: A handle.

It shows that by buying this stereo “boom …

Jan 20