This is a great ad because it sets up a comfortable + happy guy on an Autonomous chair vs an uncomfortable woman on a "regular" office chair.
Then it zooms into the guy on the Autonomous chair and starts focusing on individual features of the chair with text callouts.
The callouts identify the feature, the video shows it off in action, and the happy guy shows the benefit attached to the feature.
Notes about billionaires
I had a candid conversation with a friend who is very close with 5+ multi-billionaires. Here's some notes I wrote down from the conversation:...
Feb 1, 2023
Swipes Email
Essay
McDonald’s Banana Puns Ad 1976
From this product awareness campaign I like their use of dumb puns! “Go bananas” “It’s got appeal” The Banana Shake is still being sold...
May 26, 2023
Ads
Print Ads
Headlines
Jack Spade Cyber Monday Reminder Email
Here's a great short and sweet "nudge" email reminding people that a Cyber Monday sale is ending soon.
Oct 3, 2020
Holiday Promos
Before/After shot for a product photography course
This is a very screen-shottable before/after image that helps promote a free training lead magnet for a product photography course. I love the use...
Jun 30, 2023
Before and After
Images