Bad Marketing Copy Vs Good Marketing Copy
This is a great Tweet commenting on Good Copy vs Bad Copy:
Bad Marketing Copy:
- This is what I do
- This is what it does
- This is why it's cool
Good Marketing Copy:
- This is what you're facing
- This is how I can help you solve that
- This is what differentiates me
- This is why this product is right for you
- This is my promise
Credit: Alex Garcia, @alexgarcia_atx
Image Description
The image is a tweet from Alex Garcia, comparing bad and good marketing copy. It lists characteristics of both types, highlighting the focus on the customer's needs in good copy.
Positive Aspects
The image effectively conveys the contrast between bad and good marketing copy in a simple, digestible format. It visually reinforces the blog post's message, making it easy for readers to understand the key differences at a glance.
Key Takeaways
- Bad marketing copy focuses on the business itself and its features.
- Good marketing copy addresses the customer's problems and offers solutions.
- Effective copy differentiates the product and aligns it with the customer's needs.
- A strong marketing message includes a promise that resonates with the audience.
Additional Insights
Think of marketing copy as a conversation with your customer. Instead of talking about yourself, ask questions like, "What issues are they facing?" and "How can my product make their life better?" This customer-centric approach can significantly boost engagement and conversion rates. Plus, who doesn't love feeling understood?
