Bad Marketing Copy Vs Good Marketing Copy

This tweet from Alex Garcia nails one of the biggest copywriting mistakes: talking about yourself instead of your reader. Great copy flips the focus from “me” to “you.”

What’s Happening Here

Bad copy lists features and facts. Good copy starts with the reader’s pain, then moves to relief. It’s empathy turned into persuasion.

Why It Works

• Leads with the reader’s problem (classic PAS formula)
• Builds trust by showing you understand their world
• Differentiates your offer with a clear reason why
• Ends with a simple, believable promise

Real-World Proof

• Apple doesn’t say “We make phones”—they say “Shot on iPhone.”
• Slack leads with “Where work happens,” not “A chat tool for teams.”
• Grammarly focuses on “Write with confidence,” not “We check grammar.”