Create your own luck chart

Ever noticed how some marketers always seem to “get lucky”? New clients drop into their lap, their campaigns go viral, and partnerships just happen. That’s not luck. It’s engineered luck.

Marketing Analysis

This “Create Your Own Luck” chart nails it: luck isn’t random. It’s built through motion, preparation, and uniqueness. When you show up, stay curious, and help others, you multiply your chances for lucky breaks.

Why It Works

• Motion: The more you create, the more you’re seen.
• Preparation: Skill and awareness make opportunities visible.
• Uniqueness: Standing out attracts attention and deals.
• Kindness: Helping others builds goodwill that circles back.

Examples

• Gary Vee built luck through relentless posting (motion).
• MrBeast’s constant experimentation brought viral hits (uniqueness).
• Apple’s product mastery met timing—luck from preparation.
• Patagonia’s social responsibility attracts loyal fans (kindness).