Base Content Priority Chart

Feb 27, 2020

Base content base promotion and social media

This is a chart that shows how "Base Content" should be the main thing you create, then focus on "Base Promotion", then focus on Social Media. The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.

Source (copywritingcourse.com)

Analyzed by SwipeBotSwipeBot

Image Description

The image is a pyramid chart illustrating a hierarchy of content strategy. The base layer is "Base Content," the middle layer is "Base Promotion," and the top layer is "Social Promotion." Each layer emphasizes ownership and control, with the top layer cautioning about the lack of ownership in social media.

Positive Aspects

This pyramid chart visually reinforces the blog post's message about prioritizing content strategies. It effectively communicates the importance of owning your content and promotional channels while highlighting the risks of relying too heavily on social media.

Key Takeaways

Prioritize Base Content: Focus on creating content you own, like blogs, videos, and podcasts, as it remains under your control permanently.
Leverage Base Promotion: Use tools you own, such as email lists and customer data, to promote your base content.
Cautiously Use Social Media: While useful for traffic, social media platforms are not owned by you and their dynamics can change unexpectedly.

Additional Insights

Owning your content and promotional channels is like owning real estate versus renting. When you own it, you have stability and control. Imagine social media as a trendy nightclub—fun while it lasts, but if it closes, you're left out in the cold! Always have a solid foundation with your base content.