Base Content Priority Chart
Image Description
The image is a pyramid chart illustrating a hierarchy of content strategy. The base layer is "Base Content," the middle layer is "Base Promotion," and the top layer is "Social Promotion." Each layer emphasizes ownership and control, with the top layer cautioning about the lack of ownership in social media.
Positive Aspects
This pyramid chart visually reinforces the blog post's message about prioritizing content strategies. It effectively communicates the importance of owning your content and promotional channels while highlighting the risks of relying too heavily on social media.
Key Takeaways
- Prioritize Base Content: Focus on creating content you own, like blogs, videos, and podcasts, as it remains under your control permanently.
- Leverage Base Promotion: Use tools you own, such as email lists and customer data, to promote your base content.
- Cautiously Use Social Media: While useful for traffic, social media platforms are not owned by you and their dynamics can change unexpectedly.
Additional Insights
Owning your content and promotional channels is like owning real estate versus renting. When you own it, you have stability and control. Imagine social media as a trendy nightclub—fun while it lasts, but if it closes, you're left out in the cold! Always have a solid foundation with your base content.
