Base Content Priority Chart

This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”,  then focus on Social Media.

The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.

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Re-working copy

Re-working the copy on a page is important from time to time.

You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …