This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”, then focus on Social Media.
The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.
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The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet …
I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way …
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
