Instagram vs. Reality Photoshoot
This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things like this make you seem more personable and “real”, which …
Category: Before and After
Before and after or comparison images will quickly grab your audience’s attention and get your point across. Here are some examples.
Lifebuoy Soap Vintage Print Ad
This ad is not only funny, but it’s also a cool example of how you can incorporate a before and after story into your marketing. First, agitate the pain in …
DuPont Wax Vintage Print Ad
This is a great example of taking your audience’s biggest pain point (e.g. having to spend time waxing your car all the time) and turning it into an ad. It’s …
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain.
It’s clean, simple, and pulls the reader’s attention to the spine. The red …
Gollum Dental Ad
If you’re product or service involves a before and after transformation, think of ways you can use pop culture + photoshop to create interesting ads.…
Compression bag before and after
Compression bags don’t look like the most exciting products….but the EFFECT they have on packing and storage is can be dramatic.
This company’s primary product photo is a before/after shot …
Boots for sale on Craigslist (before and after)
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the main image re-done to be more engaging.
Before, the photo …
Dentist Shark Facebook Ad
If this shark doesn’t grab your attention while scrolling through your Facebook feed, I don’t know what will.…
Bellroy Wallets USP-Focused Hero Homepage
Bellroy Wallets unique selling proposition is they are slimmer, but with the same capacity as bulky wallets.
In their hero section, they have an interactive slider where you can choose …
Concise vs Wordy Writing
This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the …
Solar energy home page mockup before and after
This before and after image is from a redesign tutorial in the Kopywriting Kourse.
It takes a sub-par hero section from a solar energy installation company’s home page and turns …
YardZen Before/After Pic
This is a simple but effective way of showing a before/after result.…
Webinar invitation email (Before + After)
Context:
This email was going out to a newsletter inviting people to attend a webinar on financial health.
Before:
The email was bland and weak. It didn’t give the reader …
Dog Weight Loss Before & After
This dog lost a ton of a weight, and this simple before/after format shows it.…
Simple before & after photo using no image markup
A super simple before & after photo that doesn’t even use a single word or piece of markup.…
Easy and Simple Comparison Chart
This is a cool way to display value by placing two competing cars next to each other with features and a picture.…
HVAC Facebook Ad before/after
This is an example of a Facebook ad rewrite done in the Kopywriting Kourse’s private members’ area.
Target audience: HVAC engineers
Goal: Get the HVAC engineers to hire this agency …
Proposal email before/after
This is an example of an email rewrite done in the Kopywriting Kourse’s private member’s forum.
Context: The lead was already interested and asked for a quote for the project.…
disguise’s home page before/after
disguise is a collaborative software tool for BIG visual productions, like concerts, theater shows, and major outdoor events.
The problem is, their home page doesn’t do a good job explaining …
Shoe repair service before + after
This 1970s print ad for a shoe repair service is great because:
- It’s built around a simple before/after image.
- It mentions 300,000+ happy customers.
- It mentions several more supporting benefits