Features VS Benefits
This is a cool visualization of features vs benefits of a product.
Features and benefits are a great thing to show in the “Interest” and “Desire” sections of the AIDA …
Category: Before and After
Before and after or comparison images will quickly grab your audience’s attention and get your point across. Here are some examples.
Good/Bad illustration for UX about thumb placement
This quickly demonstrates a place where you should put a button on a phone.…
Good/Bad illustration for social login UI Design
This is a slick little image that quickly demonstrates the best way to make a clean social login.…
Cable Management Product Before/After
This simple image shows what this cable management product can do using a simple before/after photo.…
The Wig Establishment Print Ad
Love the before and after images on this wigs for men print ad.…
Basecamps before and after testimonial page
This testimonial page is incredible. It focuses on a before and after view of how companies manage projects with Basecamp. A very strong way to show that users that switched …
2 Cold Emails, 1 Good, 1 Bad
This guy has two cold emails:
Email #1: Performs amazing 😀
Email #2: Performs bad ☹️
Email #1 starts off strong:
“I can cut your double-digit [Competitor Name] costs to …
Cool Before/After From Text To Video
This is a cool before/after image that shows how much better a video testimonial is than a text testimonial.…
Scrollable Sidebar Menu Before/After
Look at the difference in efficiency a scrollable sidebar menu made to the Copy.ai interface:
Before: Had to scroll 6 screens to find a tool.
After: Can easily click between …
Copywriting Course Before and After
Over the years KopywritingKourse.com not only changed its style but also changed its name to CopywritingCourse.com. Both landing pages are unique and converted well.…
Austin Shoe Hospital Email with Before/After Pics
This is a great email sent from Austin Shoe Hospital that showcases what services they can do with simple before & after images.
Much like this street adverting experiment the …
Updating a Google Presentations slide to be better
Updating a Google Presentations slide:
BEFORE:
– Just a random list of things about an extract.
– No action step.
AFTER:
– Standardized format, can be used through rest of …
The S1 Club’s Before + After Explainer Image
The S-1 Club helps you learn about companies before they go public.
In their ProductHunt launch, they used this explainer image to show how they take boring, dense, complicated SEC …
Instagram vs. Reality Photoshoot
This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things like this make you seem more personable and “real”, which …
Lifebuoy Soap Vintage Print Ad
This ad is not only funny, but it’s also a cool example of how you can incorporate a before and after story into your marketing. First, agitate the pain in …
DuPont Wax Vintage Print Ad
This is a great example of taking your audience’s biggest pain point (e.g. having to spend time waxing your car all the time) and turning it into an ad. It’s …
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain.
It’s clean, simple, and pulls the reader’s attention to the spine. The red …
Gollum Dental Ad
If you’re product or service involves a before and after transformation, think of ways you can use pop culture + photoshop to create interesting ads.…
Compression bag before and after
Compression bags don’t look like the most exciting products….but the EFFECT they have on packing and storage is can be dramatic.
This company’s primary product photo is a before/after shot …
Boots for sale on Craigslist (before and after)
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the main image re-done to be more engaging.
Before, the photo …